Bobbi Brown is something of a cult figure in the beauty world. As a makeup artist and creator of her own unique line of cosmetics, she has seen and worked with thousands of women with all different skin types and colours. It’s with this experience that she has launched her “Pretty Powerful”campaign.

It’s what we are all about here at Shape, the belief that all women possess natural beauty and with the right tips and tools, they can launch themselves from being pretty to being pretty powerful. A key product in the line is the Natural Finish Long Lasting Foundation SPF 15+ ($75, 1800 061 326). The oil free formula hydrates and controls shine. It gives great matte coverage without having to pile on the liquid. Take a look at some of the real women that are wearing it at bobbibrowncosmetics.com/prettypowerful and get inspired.